• Get The Look: Shiny Waves

    Long, glossy waves are the must-have look of the moment! We show you how to recreate these shiny waves in our step-by-step guide- created in conjunction with Your Hair magazine

    1. Prepare the hair with L’Oréal Professionnel tecni art pli at the roots and Mythic Oil Rich Oil through the mid-lengths

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  • Souffle d’Or

    To celebrate the launch of the new Mythic Oil Souffle d’Or range, salons around the country have been creating dazzling displays. Infused with precious Argan & Safflower Oils and Golden Shimmering Sparkles, this shampoo and conditioner duo offers beautiful shine and lightweight nourishment for

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  • Hair Trends: Elegance Remastered

    The Hero Show: Temperley, hair by Malcolm Edwards

    Forget pristine chignons, this trend embraces the beauty of imperfections- think elegant up-dos made disheveled with loose strands, kinks or frizz; “It’s what I enjoy most- taking something classic and making it a bit quirky” says Malcolm.

    To

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  • L’Oréal Professionnel On Instagram

    L’Oréal Professionnel is now on Instagram. Follow us @lorealprofuk for all our latest images- from backstage at catwalk shows & shoots to the latest hair trends & events we’ll have it covered.

  • Get the look: Boho Beach Waves

    Release your inner free spirit with an undone look that’s filled with beautiful, loose texture and finished off with a fringe plait. Recreate it using our steps…

    Step-by-steps created in association with Your Hair magazine.

    Apply L’Oréal Professionnel tecni art volume architect to damp hair

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  • INOA UltraBlond: The Reviews

    Watch our video to discover what the professionals are saying about our new breakthrough product- the first high lift blonde hair colour with no ammonia: INOA UltraBlond.

    Discover more at the new INOA section of our website

  • Introducing INOA UltraBlond

    With warm weather (apparently) just around the corner, we are coveting gorgeous sun-kissed shades this spring. And, for those of you who want a beautiful, pure blonde, L’Oréal Professionnel has developed its perfect answer. This May heralds the arrival of INOA UltraBlond: the first ammonia-free high

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  • Introducing Souffle d’Or

    May marks the start of a dazzling new mythical journey with the launch of our new Mythic Oil Souffle d’Or range. Infused with precious Argan & Safflower oils and golden shimmering sparkles, this shampoo and conditioner duo offer beautiful shine and lightweight nourishment leaving hair with an airy

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  • Fine hair help from our haircare ambassadors

    Need help with fine hair? Want more volume? We asked our Facebook fans for your fine hair worries and then enlisted the help of our superb haircare ambassadors Mark Wooley and Mark O’Keefe to bring you some top tips! Read on to find out more.

  • INOA Hair Makeover

    Watch as Lou from Richard Ward gives Jane a hair makeover using INOA , the ammonia-free hair colour from L’Oréal Professionnel.