A key fashion accessory, hair is taken very seriously and the looks that get us excited on the catwalk are the very ones that appear on the red carpet and will go on to be re-created by stylists everywhere.
This season, we continue our exciting partrnership with ELLE to bring you Hair By L’Oréal Professionnel – a collection of looks inspired by the latest A/W 2012 trends from the runways of London, Paris, Milan and NewYork.
In the following weeks we will bring you step by step guides to show you the key products and techniques to recreate six new beautiful styles.
Kicking off with London Waves, a gorgeous look created by Aaron Carlo (assisted by George Payne).
Silver Screen siren meets ladylike chic at the Michael Van Der Ham show in London.
How It’s Done
1 / Work a cherry-sized amount of L’Oréal Professionnel London Addixion bubbles soufflé into rough-dried hair at the roots, before applying tecni art volume riche mousse throughout lengths and ends.
2 / Spritz pli all over the hair to help give a slightly rougher texture that will hold the shape of the wave. Next, create a deep and precise side parting. Use the mid-to-end of your eyebrow as a guide.
3 / Tong the hair in inch-wide sections from the mid-lengths down, keeping the top smooth. ‘Rope wind’ each section so that it is twisted, to give a wave instead of a curl. Pin and set each curl for a few minutes.
4 / Dry into shape. Once complete, gently brush out the waves with a paddle brush to give that lovely, soft look. To finish, set with air fix for hold.
“The key to keeping this style looking uncontrived and loose is to select your products very carefully”, says Aaron Carlo. “Prep hair by layering your products to give the hold and finish you need, without overloading the hair and weighing it down. The trick is to always use more product at the beginning, when the hair is damp, so that you don’t need to overcompensate with too much product at the end to set it. This style is all about a fresh, clean and weightless finish, rather than being too glossy.”
Aaron turns to L’Oréal Professionnel teci art pli when it comes to creating his signature styles: “I love that it gives all hair types a grittier texture and gives the end look some hold. I find it works best when applied on damp hair, before styling.”
The kit bag
L’Oréal Professionnel tecni art London Addixion bubbles soufflé, air fix, pli.
All styling products are available in L’Oréal Professionnel salons nationwide. Find your nearest stockist at lorealprofessionnel.co.uk/salonlocator