All posts in ID ARTISTS


    Wondering about this year’s trends? For 2012, ID ARTIST Michelle Selby recommends different types of plaits:

    “Plaiting the hair all the way round the head is a very effective soft, cute style, or braiding the hair to make a fringe at the front can make a look different. The sleek pony tail has


  • Michelle Selby’s new Collection – ‘Beyond Bondage’

    Bondage has been a major theme on the catwalk this season and the focus of ID ARTIST Michelle Selby’s new hair and clothes designs.

    “This is my second collection of 2011 and I love it!” says Michelle about Beyond Bondage, which includes “both smooth and sleek looks as well as wilder hairstyles,



    This week, we find out what inspires ID ARTIST Shruty Stephenson when interpreting L’Oréal Professionnel’s seasonal looks:

    “For inspiration I always look at the L’Oréal season looks, and then interpret them by looking through editorial fashion magazines. I also look at architecture,


  • ID artist shelley manley on the catwalk showcase and the latest trends

    ID Artist Shelley Manley shares with us her experience at the Catwalk Showcase and the trends dominating this season’s collections:

    “For L’Oréal’s Original Beauty collection I was at the hippodrome in Birmingham for the showcase, which was amazing. We get to research the trends and what



    “Being part of the I.D. programme has really inspired me both personally and professionally. In my teaching career I have been able to inspire and take education to a new level of creativity and my students really enjoy the sessions I put on for them.”

    He continues “In other areas of work outside


  • id artist julie wilson talks about her course

    Julie Wilson, a second year ID ARTIST, reveals insights from the course so far.

    “I recently attended the A/W11 Colour Collection launch and had a fantastic time. It really was the best to date! I came back feeling enthusiastic and excited to be part of such an amazing team of hairdressers”, says


  • ID Artist Michelle Selby talks about one of this season’s hottest trends: feather hair extensions!

    This week, ID Artist Michelle Selby dares us to be different and stand out with new cool hairstyles!

    “I have been doing hair feathers, which have proved to be a massive trend for Autumn/Winter. I attach them in the same way as hair extensions are done, without the need for glue or bonds.


  • ID ARTIST Kelly Cooper tells us about the A/W 2011/2012 key hair trends!

    Do you want a cool, fashionable hairstyle? Here is Kelly Cooper’s advice on this season’s latest trends!

    “There are two sides to a woman this season, pure and calm and wild and free. Last season we saw a very different style to hair. The texture was matte and almost candy floss like; the bigger


  • ID Artist

    Kim Rance, ID ARTIST, offers her nifty tips for finding fashion inspiration…

    “I find one of the best places to find inspiration is museums. I recently visited the V&A museum and I found the whole place incredible. In London there are a lot of ways of getting inspiration without breaking the piggy



    Shauna Crossey, ID ARTIST gives some insider tips on how to do a fishtail plait:

    “The fishtail plait is great for both going out and for a casual daytime look! To make it easier to do, simply add some tecni art pli to your hair: this will give it some structure and make it easy to work with. Scrape