All posts tagged Spring/Summer 2012

  • July 31, 2012

    get the look- winning braid

     
    Step-by-steps created in association with Your Hair magazine, available from most good UK newsagents.
     
     
     
     
     
     
     
     
     
    1. Apply L’Oréal Professionnel tecni art volume riche mousse to the crown area on damp hair, then comb through. Taking the crown section, spray with L’Oréal Professionnel tecni art constructor and barrel tong for volume and lift.

     
    2. Brush out the curls and backcomb the root of the crown section. Sweep the crown section over to one side, roll the hair around the fingers and pin securely in place.

     
    3. Plait or rope braid the loose hair to the ends.

     
    4. Pull out sections of the braided hair for a messy look, then spritz with L’Oréal Professionnel tecni art fix anti-frizz spray. Wrap the lower sections of the hair with a ribbon to finish.

    1 Comment / Get The Look, PRODUCT NEWS, Tuesday /

  • July 24, 2012

    get the look – boho waves

    Mix pin waves with untamed lengths to create a gorgeous style! Simply follow the steps below.

    Step-by-steps created in association with Your Hair magazine, available from most good UK newsagents.

     
     
     
     
     
     
     
     

    1. Side-part dry hair and apply L’Oréal Professionnel play ball beach fizz.
    L’Oréal Professionnel How To Hair Step by Steps

     
    2. Curl the hair using a conical wand and small 1inch sections of hair. Once all the hair has been tonged, run your fingers through the lengths to loosen the curl then brush through with a paddle brush.
    L’Oréal Professionnel How To Hair Step by Steps
     
    3. Pin wave one side of the hair all the way to the tips using setting pins. Apply hairspray for hold.
    L’Oréal Professionnel How To Hair Step by Steps
     
    4. Remove the pins then apply L’Oréal Professionnel play ball anti-frizz fizz to finish and secure.
    L’Oréal Professionnel How To Hair Step by Steps

    1 Comment / Get The Look, PRODUCT NEWS, Tuesday /

  • July 17, 2012

    get the look – playful plait

    Step-by-steps created in association with Your Hair magazine, available from most good UK newsagents.
     
     
     
     
     
     
     
     
     
     
    1. Prepare damp hair with 1-2 pumps of L’Oréal Professionnel Mythic Oil, then blowdry the hair straight using a large, round brush.
    L'Oréal Professionnel Get the Look How to Hair
     
    2. Using 3in wide sections, tong the hair, from the mid-lengths to the ends, leaving the roots untouched. Blast your hairdryer through the lengths to loosen the curl.
    L'Oréal Professionnel How to Hair
     
    3. Pull all the hair to one side, separate into two sections and fishtail plait to the ends.
    L'Oréal Professionnel Get the Look How to Hair
     
    4. Loosen the plait slightly for a less pristine look, and cover the hairband with a loop of hair. Finish with L’Oréal Professionnel tecni art crystal gloss spray, for added shine.
    L'Oréal Professionnel Get the Look How to Hair

    1 Comment / Get The Look, PRODUCT NEWS, Tuesday /

  • July 10, 2012

    get the look – california curls

    This style is classic, easy to achieve and will give you that glamorous seaside look.
    Step-by-steps created in association with Your Hair magazine, available from most good UK newsagents.
     
     
     
     
     
     
     
     
     
     
    1. Start with clean, damp hair. Apply L’Oréal Professionnel série expert HYDRA REPAIR spray and comb through to the ends, then blow-dry smooth.
    L'Oréal Professionnel How to Hair
     
    2. Spray the hair with L’Oréal Professionnel tecni art pli working from the midlengths to the ends, for added texture.
    L'Oréal Professionnel How to Hair
     
    3. Starting at the nape of the neck and working forward, tong the hair all over in 3in sections using a curling wand.
    L'Oréal Professionnel How to Hair
     
    4. Finish the look by spraying the hair with L’Oréal Professionnel play ball beach fizz.
    L'Oréal Professionnel How to Hair

    No Comments / Get The Look, PRODUCT NEWS, Tuesday /

  • July 6, 2012

    london addixion – rollin’ rollin’

     
     
     
     
     
     
     
     
     
     
     

    1. Spray tecni art pli liberally throughout the hair and blow-dry using a round brush, then
    spray with tecni art constructor.
    L'Oréal Professionnel London Addixion

    2. Comb the hair into a side part and from the part at the crown, take a curved diagonal section to the top of the ear.
    L'Oréal Professionnel London Addixion

    3. Curl the back section using a large curling iron, pin, and allow to cool. Use a smaller iron on the front and curl forward.
    L'Oréal professionnel London Addixion

    4. To achieve the roll: brush front section, backcomb, and smooth with a boar-andnylon- bristle flat brush and twist to form the roll, then secure.
    L'Oréal professionnel London Addixion

    5. Take a little bubbles soufflé in your hands and shake out the back section to get a ropey soft wave.
    L'Oréal Professionnel London Addixion
     
    Watch the video below for the full insight into achieving the style:
     

    No Comments / Friday, LONDON ADDIXION, PRODUCT NEWS /

  • July 5, 2012

    weekly prize draw – london addixion sprax delight

    Create gorgeous hairstyles this summer with London Addixion, the limited-edition collection from L’Oréal Professionnel’s tecni art range. Inspired by London’s unique style, the London Addixion products will help you create fashion forward looks that express your own London touch.

    This week, we are giving you the chance to win one of ten bottles of our amazing sprax delight, that allows the instant looking shine and hold of a wax in a spray. To enter, head to our Facebook page today!
     
    Terms & Conditions
    *Terms & Conditions apply. Prize draw open to all UK & ROI residents aged 18 and over, until midnight 10/07/2012. Click here for the full terms and conditions.

    No Comments / GIVEAWAYS, PRODUCT NEWS, Thursday /

  • July 3, 2012

    get the look – beachy bob

    A few simple steps and great products will make this gorgeous style easy to create at home.
    Step-by-steps is created in association with Your Hair magazine. Your Hair magazine is available from most good UK newsagents.
     
     
     
     
     
     
     
     
     
    1. Apply L’Oréal Professionnel tecni art volume riche mousse to damp hair and blowdry.
    L'Oréal Professionnel Styling How To
     
    2. Crimp the roots of the hair to give your quiff extra height.
    L'Oréal Professionnel Styling How To
     
    3. Next, backcomb the top section of the hair.
    L'Oréal Professionnel Styling How To
    4. To finish, spray the hair with L’Oréal Professionnel tecni art air fix spray.
    L'Oréal Professionnel Styling How To

    No Comments / PRODUCT NEWS /

  • July 3, 2012

    our new mythic oil haircare range

    Mythic Oil Haircare range
    Last summer, L’Oréal Professionnel launched Mythic Oil, an amazingly versatile hair oil that quickly became L’Oréal Professionnel‘s number one hair beautifying oil, with 91 per cent of users who tried the product saying they’d recommend it to a friend*. Enriched with a special blend of avocado oil and grapeseed oil, Mythic Oil’s lightweight formula leaves hair feeling nourished and supple with added looking shine, and with a divine fragrance that’s sure to entice the senses.
     
    In April, Mythic Oil expanded to a collection of customised oil blends with two amazing new additions designed to target specific hair care needs – Mythic Oil Milk and Mythic Oil Colour Glow Oil.
     
    This month, the Mythic story opens a new chapter, with the launch of an indulgent hair care range for dry and damaged hair. Enriched with special oil blends (argan, avocado, cotton seed and grape seed), our new range offers a complete hair cleansing and conditioning experience. These three new products will help leave hair feeling intensely nourished, silky smooth and looking beautifully glossy.
     
    Mythic Oil Shampoo

    Mythic Oil Shampoo provides a refreshing, cleansing experience, leaving your hair feeling tamed, manageable and looking shiny.
     
    Mythic Oil Conditioner

    With its creamy texture, Mythic Oil Conditioner intensely nourishes the hair to leave it feeling silky smooth and soft to the touch. The formula provides luxurious conditioning care.
     
    Mythic Oil Masque

    Treat the hair with the Mythic Oil Masque, designed to offer a replenished feel and glossy looking result to your tired tresses. Leave on for just three minutes before rinsing and hair will be left feeling beautifully nourished.
     
    *Results from Glossy Box test – September 2011
     
    For your chance to win one of the 25 full sets of Mythic Oil shampoo, conditioner and masque in addition to 500 samples sizes, click here!
     
    MYTHIC OIL REVIEWS
     
    What the press is saying:
     
    The Sunday Times Style: “Try L’Oréal Professionnel’s Mythic Oil – it’s mythic by name and magic by nature”
     

     
    Celebs on Sunday: “Good as gold”
     

     
    The Independent listed Mythic Oil among its 50 Best Beauty Buys.
     

     
    Michelle Royle, Your Hair Group Editor: “A brilliant oil at a great price. As you only need a small amount, this is excellent value for money. I absolutely loved the fragrance and it left my hair soft and silky ”

     
    What the hairdressers are saying:
     
    ‘I love working with Mythic Oil, it really helps smooth and condition my clients’ hair without weighing it down, making it suitable for use on any hair type. Mythic Oil is easy to retail because of its versatile uses, and clients love the fragrance too!’
    Aaron Carlo, Headmasters, London
     
    ‘Mythic Oil is a truly brilliant product and we couldn’t be without it in our salon. Even though it is a beautifully packaged, with a luxury feel, Mythic Oil is great value for money, making it very appealing to clients as a must-have product to use at home.’
     
    Sean Tetlow, The Colour Room, Stockport
     
    ‘Our clients have fallen in love with Mythic Oil. It has been a great seller for us since we first launched it in our salons. Our styling team and clients love the luxurious fragrance and glossy shine that Mythic Oil offers. It pretty much sells itself these days!’
    Graham Poulter, Love The Salon, Cheltenham
     
    ‘Mythic Oil is a star product in our salons because it is amazing value for money, lasts a long time and clients love the simplicity and versatility of its use. The range extensions are great too – Mythic Oil Milk is fantastic as a detangler and the lightweight formula is ideal for clients with fine hair. The Colour Glow offers great looking radiance and shine.’
    Sally Montague, Sally Montague Hair Group, Derby
     
    ‘The Colour Glow Oil is a fantastic addition to the family as many clients were pleased to see an oil developed to help protect colour treated hair. The Milk is a good alternative for clients with very fine hair and the pump spray format is ideal for even distribution throughout the hair. With these 3 Mythic Oil products, I feel all my clients are catered for’.
    Karen Dodds, Cutting Room Creative, Leeds
     
    ‘The Milk is great for fine hair in need of light conditioning care as it does not leave the hair feeling weighed down. The Colour Glow Oil gives incredible looking gloss and radiance-protection, with a light yet wrapping texture.’
    Susan Hall, Reds, Sunderland
     
    Find you nearest L’Oréal Professionnel salon or shop online to discover the power of Mythic Oil for yourself!

    8 Comments / BRAND NEWS, PRODUCT NEWS /

  • June 28, 2012

    prize draw winners – bubbles soufflé

    Excited to find out who won in last week’s Bubbles Soufflé prize draw? Here are the ten lucky winners:
     
    Audrey Dalton
    Cathriona Scannell
    Claire Meacham
    David Walker
    Sara Blackman
    Annette Brampton
    Yvonne Clark
    Paula Phillips
    Sandra Siddall
    Rachel Coppenhaver
     
    Congratulations all! Please send your postal address to info@lorealprofessionnel.co.uk to receive your goodies!

    No Comments / GIVEAWAYS, PRODUCT NEWS, Wednesday /

  • June 26, 2012

    get the look – trophy twists

    With its simple, retro roll and smooth, slicked-back sides, this look is a real winner! Follow the steps below and learn how to create t yourself.
     
    Steps by steps created in association with Your Hair magazine. Your Hair magazine is available from most good UK newsagents.
     
     
     
     
     
     
     
    1. Prep the hair with L’Oréal Professionnel tecni art volume riche mousse and blast dry.
    L'Oreal Professionnel How To
     
    2. Comb a horseshoe section of hair to one side of the crown. Pin in place along one side.
    L'Oreal Professionnel How To
     
    3. Taking the section that you pinned, roll the ends of the hair back on themselves, towards the top of the head and pin in place. Next, take the side sections and fix in place with L’Oréal Professionnel tecni art fix design spray.
    L'Oreal Professionnel How To
     
    4. Spritz the remaining hair with L’Oréal Professionnel tecni art constructor spray for heat protection, then tong the remaining loose hair.
    L'Oreal Professionnel How To

    No Comments / Get The Look, PRODUCT NEWS, Tuesday /
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