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L'ORÉAL PROFESSIONNEL HERITAGE

  • 1907

    L’Oréal invents haircolor as we know it today
    L’Oréal invents haircolor as we know it today

  • 1909

    La Coiffure de Paris: already a partnership with the press
    La Coiffure de Paris: already a partnership with the press

  • 1910

    First hairdressers’ showcase
    First hairdressers’ showcase

  • 1920

    Already an international affair
    Already an international affair

  • 1925

    Lightening up with L’OREAL d’Or
    Lightening up with L’OREAL d’Or

  • 1929

    L’Oréal Blanc: the secret for platinum blondes
    L’Oréal Blanc: the secret for platinum blondes

  • 1940

    L’Oréal invests in training for hair stylists
    L’Oréal invests in training for hair stylists

  • 1945

    L’Oréal creates our first cold wave permanent for color-treated hair.
    L’Oréal creates our first cold wave permanent for color-treated hair.

  • 1951

    Imédia Crème D: one-step bleach and colour
    Imédia Crème D: one-step bleach and colour

  • 1952

    Régé Color: direct dying
    Régé Color: direct dying

  • 1954

    L’Oréal Professionnel UK launches the first L’Oréal Colour Trophy
    L’Oréal Professionnel UK launches the first L’Oréal Colour Trophy

  • 1955

    Plix for lasting perms
    Plix for lasting perms

  • 1978

    A classic in the making: L’Oréal Professionnel unveils Majirel permanent hair colour.
    A classic in the making: L’Oréal Professionnel unveils Majirel permanent hair colour.

  • 1980

    Dulcia, our first perm solution Ionène-GTM
    Dulcia, our first perm solution Ionène-GTM

  • 1990

    A new colouring technology: “Tone on Tone”
    A new colouring technology: “Tone on Tone”

  • 2000

    L’Oréal Professionnel launches série expert
    L’Oréal Professionnel launches série expert

  • 2005

    Platinium: L'Oréal Professionnel revolutionises hair lightening
    Platinium: L'Oréal Professionnel revolutionises hair lightening

  • 2005

    L’Oréal and UNESCO create Hairdressers against Aids
    L’Oréal and UNESCO create Hairdressers against Aids

  • 2006

    Opening of the L’Oréal hairdressing training Academy
    Opening of the L’Oréal hairdressing training Academy

  • 2008

    L’Oréal Professionnel launches a men’s line
    L’Oréal Professionnel launches a men’s line

  • 2009

    INOA, the hair colour of the future
    INOA, the hair colour of the future

  • 2009

    Inspiration Paris
    Inspiration Paris

  • 2010

    série nature, first range of natural haircare products
    série nature, first range of natural haircare products

  • 2011

    The future
    The future