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L’Oréal invents haircolor as we know it today
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La Coiffure de Paris: already a partnership with the press
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First hairdressers’ showcase
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Already an international affair
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Lightening up with L’OREAL d’Or
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L’Oréal Blanc: the secret for platinum blondes
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L’Oréal invests in training for hair stylists
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L’Oréal creates our first cold wave permanent for color-treated hair.
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Imédia Crème D: one-step bleach and colour
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Régé Color: direct dying
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L’Oréal Professionnel UK launches the first L’Oréal Colour Trophy
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Plix for lasting perms
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A classic in the making: L’Oréal Professionnel unveils Majirel permanent hair colour.
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Dulcia, our first perm solution Ionène-GTM
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A new colouring technology: “Tone on Tone”
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L’Oréal Professionnel launches série expert
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Platinium: L'Oréal Professionnel revolutionises hair lightening
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L’Oréal and UNESCO create Hairdressers against Aids
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Opening of the L’Oréal hairdressing training Academy
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L’Oréal Professionnel launches a men’s line
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INOA, the hair colour of the future
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Inspiration Paris
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série nature, first range of natural haircare products
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The future