At L’Oréal Professionnel we passionately believe in developing the talent of young hairdressers, helping to create the industry stars of the future. In 2003, L’Oréal Professionnel created the ID Artist program- offering unique educational opportunities to a selected group of young, fresh, talented stylists. Then, following the success of the program, the Colour ID Artist program was created in 2010. A passionate believer in education, in 2001 L’Oréal Professionnel also forged an exciting partnership with the world famous Central Saint Martins College of Art and Design to nurture cutting edge talent. Throughout the year we also hold numerous events to support all of our emerging artists, the highlight of which being the world renowned hairdressing competition the L'Oréal Colour Trophy.