First launched in 2000 and developed to meet your every haircare need, série expert is our technologically advanced haircare range with exclusive home care programmes and in-salon treatments. We know that there are lots of different hair types so whether your colour-treated hair needs protecting, damaged hair needs revitalising or flat hair needs a bit of a boost, we have our perfect tailor-made solution for you.

  • Our Professional Haircare Diagnosis Tool

    série expert has a full range of products to target the different needs of a variety of hair types. So to help you find your perfect série expert haircare programme for your hair needs, L'Oréal Professionnel have developed their first Professional Haircare Diagnosis tool. Simply answer the questions to reveal your bespoke haircare diagnosis and get started on the path to beautiful, healthy-looking hair today!

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  • Add Volume To Fine Hair

    Many of us in the UK struggle to build volume & texture into our fine hair, so L'Oréal Professionnel has created their perfect solution: the VOLUMETRY range from série expert. Enriched with with a combination of Salicylic Acid, Intra-Cylane and HydraLight, this new haircare system helps achieve a more voluminous look with added body. Here our haircare ambassadors Mark Woolley and Mark O'Keeffe reveal more top tips for adding volume to fine hair.

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  • Super-Sleek Hairstyles

    Whilst our love of beachy, tousled waves has by no means diminished, as summer draws to a close we are craving super sleek dos & shiny-looking hair. To make the most of this trend, we want hair to look in tip-top condition so start with a good haircare routine before styling. Here top stylists show you how to create three gorgeous looks using the new L’Oréal Professionnel Liss Unlimited range at their foundation.

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This mini spray [Volumetry SOS Spray] is perfect for on-the-go boosts. It adds lift, instantly freshens up greasy hair and smells amazing, too. And it’s great for keeping in your bag. I’m hooked!