INOA is L'Oréal Professionnel's leading no ammonia permanent hair colour brand with Oil Delivery System (ODS2) technology, for all hair types. With the expertise of your L'Oréal Professionnel hairdresser and an in-depth colour consultation you can achieve your perfect shade. This year INOA introduces a new range of deep, intense reds with garnet accents and colour radiance locked in - INOA Carmilane.

  • Inoa Carmilane

    Discover more about INOA Carmilane and the four on trend techniques Brooks & Brooks created

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  • Meet Brooks and Brooks

    A world-renowned top London salon.  Their talented young team have developed four unique techniques.

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  • Play with Colour

    In a unique collaboration with Peter Mark, we have brought you a range of colourful looks to inspire you to get creative with your colour!

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  • Find Salon

    Use the salon locator to find your nearest salon and get a Carmilane colour today!

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  • Carmilane Technology

    Deep reds with garnet accents.  Captivating intensity with colour radiance locked in.

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  • Hot off the press

    With INOA making waves in the beauty world, discover what some top publications have to say about our hair colour of the future. Share their excitement about the innovative INOA and our new super-stylish ambassador, Alexa Chung.

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L’Oreal Professionnel’s INOA is the first 100 per cent ammonia-free
permanent hair colour, which is available at salons nationwide.
The Mocha collection, which Alexa models,
is new for spring / summer 2013