Founding Brand of L'Oréal110 Years of Colour
The story spans back as far as 1907, when French chemist Eugéne Schueller developed a hair dye formula which revolutionised the hairdressing world. Two years later the company he founded became L'Oréal.
Since Eugéne's first discovery, we have kept his passion alive by providing hairdressers with our most innovative products, tested and approved by the greatest names in hairdressing. Today we are still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.
“One day, millions of brunettes will want to go blond!” Eugène Schueller’s Vision, 1909