Welcome to our world.

Pushing the boundaries of science and technology.

Since our invention of hair color more than 110 years ago, L’Oréal Professionnel has supported professional talent through our obsession with innovation, tech and safety for stylists and women.

Born in tech and science.

By always seeking to improve what is offered to hairstylists and consumers, L'Oréal Professionnel has created a host of innovations that have forged the history of the hairdressing world.

about-us-6-hair-tech-1

iNOA [iD]

The new iNOA reinvents the color diagnosis with iNOA [ID], an augmented tool run on Modiface technology that enables women to have a virtual preview and make color decision easily. It is also a pro diagnosis tool, a must-have for all colorists, that enhances the beauty coaching role of the pro.

about-us-6-hair-tech-2

Water Saver

Developed from unique water fragmentation technology, Water Saver represents a new way to rinse hair while saving up to 69% water at the backbar.

about-us-6-hair-tech-4

SteamPod 4

The professional dry steam styler now entering its fourth generation with the most inclusive upgrades, enables women to make their hair curly, wavy or straight. And this without risking damage thanks to its patented steam technology.