Discover our new hair colour innovations

Get inspired by our latest colour signature services before your visit in salon.

INOA.

Oil delivery system.

High visibility dyes powered by oil for optimal scalp comfort.

Extensive colour palette.

90+ shades and more than 4 000 colour possibilities thanks to My Hair [iD] colour consultation.

High impact colour.

An undeniable colour performance, thanks to its ODS technology. iNOA’s formula with no ammonia and 60% oil inside provides a unique colour experience.

My Hair [iD] the professional colour consultation tool.

Discover our consultation tool, featuring iNOA.

Dia Color

Demi-permanent hair colour providing high gloss shine. The end of full hair is here

French Balayage.

The professional 2-step technique associating perfectly blended lightening to a nourishing gloss.

Get inspired by French Balayage Pearls for dimensional, luminous and pearly effects.

Blond Studio.

The widest lightening toolbox for all services.

Dia Light

The acidic gel-cream technology to neutralize & gloss after lightening and refresh lengths after color, the French way.

Majirel.

Permanent hair color highly concentrated in
caring agents offering perfect coverage of grey hair.

My Hair [iD]

Discover the holistic global color consultation tool featuring iNOA.

Receive your professional diagnosis

Ask your hairstylist to experience My Hair [iD], the professional color consultation.

Latest Haircolour Innovations.

Dia Color

New in salon! Demi-permanent color with no ammonia.

Dia Light

Discover the new 2 beige iridescent pearl shades and the 3 new cool pearl shades.

Majirel

A true-to-tone palette, highly concentrated in caring Ionène G.