Discover the science behind Dia color.
Dia color Demi-permanent colour with no ammonia*.
- 3x shinier hair**.
- Up to 70% grey coverage.
- 100% true-to-tone natural reflects.
- Up to 91% natural-origin ingredients***.
*no ammonia, for a pleasant smell.
**instrumental test vs previous formula.
***Individual shades vary - Maximum ingredient naturality is 92%, minimum is 84%.
Tested, co-created & approved by pros.
Explore our collection of 39 shades perfect for high shine and natural looking colour results.
Co-developed with pros.
My Hair [iD] Professional color consultation.
My Hair [iD] is a personalized color consultation tool featuring both iNOA & Dia color.
Unique inspirations, virtual try-on, professional diagnosis and product recommendation combined in an all-in-one experience.
Start the experience now:
Let’s see it from you!
Post your hair looks and insights with #Diacolor on Instagram & Tiktok!
How to take the perfect picture?
Try a clean background, good lighting and close-up on hair.
Don’t hesitate to hold it slightly to valorize the result and to make the professional difference stand out! Use the hashtag #Diacolor for a chance to get featured on @lorealpro.
